I sorta agree in a way. For me, Aquaria is totally worth even more than $20 but it may do them good to drop the price tag a little bit. On the other hand, with Steam sales you can suck in even more people.
If somebody see's a 10 dollar game that looks sorta cool, they may or may not buy it.
If somebody see's a 20 dollar game, but its 50% off for a day/weekend, they are much more likely to buy it.
In conclusion, Alec should raise the price to $200 but make it perpetually 90% off or more
